Send product to the right talent, get it claimed in their exact size, and see how many real buyers every gift reached.
Ribbin is built on what great PR teams already do by hand: picking the right talent, getting the right size to the right door, and proving it was worth it. Now it lives in one place.
Gifting usually runs across DMs, spreadsheets, a shipping tool and a deck. Ribbin does the whole loop, and every step leaves a record.
| Step | Ribbin | DMs + spreadsheets | Influencer platforms | By hand |
|---|---|---|---|---|
| Sizes and addresses | Collected at claim | DMs and a form | Varies | Spreadsheet |
| Who posted | Found automatically | Manual checking | Paid tiers only | Screenshots |
| Paying for posts | Funded, paid when live | Invoices | Separate tool | Invoices |
| Shipping and tracking | Labels or your 3PL | Manual | Rarely | Manual |
| Client recap | One link | A deck | Export | A deck |
Paste a sheet or drop a CSV. Duplicates merge, and it stays private to your team.
Scored on whether they post, with “Proven in” badges earned from real drops and their real audience from Instagram.
Quick, Standard or Full control. Gift product, pay for posts, or hand it out at an event.
Sizes come from their passport and addresses are checked before anything ships.
Paste tracking or upload your 3PL’s file. Live carrier updates and emails go out on their own. Events get QR passes.
A budget, who qualifies down to who follows them, and one posting window. Each person is paid the moment their post is live and checked.
Posts are found automatically and valued by the real buyers they reached.
One click turns any drop or month into a branded recap your client will read.
44 talent gifted, 41 posted. 8,214 in-market buyers reached across 3 drops, driving an estimated $14.2K in In-Market Value.
EMV prices reach like ads. IMR counts the real buyers a gift reached, then turns them into dollars.
Saw the post, engaged, and are realistically shopping your category.
views × engagement × intentThe sales those buyers are likely to drive.
IMR × close rate × priceWhether the gift paid for itself, and how many times.
IMV ÷ gift costThis gift reached 18 in-market buyers and likely paid for itself 2.4 times.
Estimates use category benchmarks and sharpen as real sales flow in. EMV is still reported.
Connect Ribbin to Claude and get answers in plain English: what a drop was worth, who posted, who’s waiting. Or skip the clicking and have Claude set up the next drop.
41 of 44 talent posted (93%).
2.1M views, $14.2K in-market value on $4.6K spent: 3.1× ROI.
Best post: Jada Brooks’ reel, 640K views.
Product seeding is sending free product to talent who fit your brand so they can try it and, if they love it, post about it. Ribbin runs seeding end to end: you build a drop, invite talent or let them request, they claim in their exact size, and shipping is handled.
Marketplaces help you find talent. Ribbin runs the gifting itself: sizes, addresses, approvals, labels, reminders and results, with a talent network and your own private lists in one place.
IMR counts the people who saw a gifted post, engaged with it, and are realistically shopping your category. It is views × engagement × category intent, so it estimates real potential buyers rather than impressions.
Earned Media Value (EMV) estimates what the reach would have cost as ads. In-Market Value (IMV) estimates the sales those in-market buyers are likely to drive: IMR × close rate × price. Ribbin reports both, and ROI is IMV divided by what the gift cost.
Not for gifts. Gifts come with no strings, and talent who post earn a stronger rep score so you can re-gift the ones who deliver. Paid deals are different: the deliverables are agreed before anything ships.
Yes. Mark a drop 21+ and only talent who have confirmed they are 21 or older can see or claim it, with adult signature at delivery.
Yes. Agencies run every client from one workspace with client-by-client access, private talent lists, client approvers and branded recaps.
Yes. Connect Claude in Settings with a workspace key and ask in plain English: how a drop did, who posted, who is waiting on approval. Give the key read-and-act access and Claude can also draft drops, invite talent and approve requests, following the same rules as the app. Keys can be disconnected any time.